Organic SEO
Increase your website traffic
Organic SEO is the practice of using white hat SEO strategies to increase your website traffic and improve your site’s presence in non-paid search engine results.
HOW IT WORKS
How Organic SEO
works?
The results that search engines provide to their users aren’t picked randomly or happen by chance.
Each search engine uses a proprietary, complex algorithm to determine what results would best answer a search user’s query.
Keyword research
Researching the keywords you should target so your website appears at the top of SERPs when people search keywords and phrases related to your business.
Content creation
Creating various types of content to target valuable keywords for your organic SEO campaign.
An internal linking profile
Ensuring that your site pages include links to other pages on your site so search bots can appropriately crawl and index your site.
Adding multimedia
Adding visual elements like images, infographics, and videos to your site pages to engage visitors and encourage them to spend more time on your site.
Optimizing page load time
Making sure your site pages don’t take longer than two or three seconds to load to prevent people from leaving or bouncing from your site.
Adding image alt tags
Adding descriptive text to your images in code to ensure that Google can understand what the images are and how they relate to the content.
HOW IT WORKS
How Organic SEO works?
The results that search engines provide to their users aren’t picked randomly or happen by chance.
Each search engine uses a proprietary, complex algorithm to determine what results would best answer a search user’s query.
Keyword research
Researching the keywords you should target so your website appears at the top of SERPs when people search keywords and phrases related to your business.
Content creation
Creating various types of content to target valuable keywords for your organic SEO campaign.
An internal linking profile
Ensuring that your site pages include links to other pages on your site so search bots can appropriately crawl and index your site.
Adding multimedia
Adding visual elements like images, infographics, and videos to your site pages to engage visitors and encourage them to spend more time on your site.
Optimizing page load time
Making sure your site pages don’t take longer than two or three seconds to load to prevent people from leaving or bouncing from your site.
Adding image alt tags
Adding descriptive text to your images in code to ensure that Google can understand what the images are and how they relate to the content.
organic listings
SEO affects how your business appears in organic results
When you use a search engine like Google, there are a few different types of listings. The very top results on the page are paid listings, which are usually marked with the word ‘ad’. Businesses get here by bidding for ad spots. SEO techniques won’t affect these paid results, but instead determine your ranking in the organic listings that appear below.
Keywords
Keywords are… key
The first and most important decision you’ll need to make is what keywords you want to improve your ranking for. Keywords aren’t just single words, but the words and phrases someone might type into a search engine. The key is getting the balance right between broad enough terms that people regularly search to find business like yours, and specific enough terms that you have a chance of ranking high. For example, it will be easier to improve your ranking for a term like ‘vegan cheesecake in London’ than just ‘cheesecake’.
informational keywords
Keep informational keywords in mind
People tend to use search engines for answers or solutions to problems they are having, and so tend to search using questions. Think about the last time you used a search engine – did you type in a question or the name of a product or brand? It was probably the former. These types of keywords are called informational keywords. To find informational keywords that might be relevant to your business, think about the kinds of questions your business, product or website might answer.
Search
Search engines are smart
The key is to make sure your website and content is truly relevant to the search terms you are trying to rank for. Trying to fool a search engine using hacks or tricks won’t work – and might well result in your website ranking lower.
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